American Eagle announced last week that it is closing it's Martin + Osa stores. For those unfamiliar with the brand, Martin + Osa was opened in 2006 and targeted at 28- 40 year olds. While I had never made a purchased there, I have browsed through their clothes a few times. The announcement doesn't really come as a shock to me since I felt their clothes were overpriced. I also thought it was difficult for AE to get them off the ground since their target market was so different from the usual AE customer. It must have been a good move for the company as their shares went up after the announcement. What do you think, are you sad to hear that Martin + Osa is closing?
3.18.2010
AE Closing Martin + Osa
American Eagle announced last week that it is closing it's Martin + Osa stores. For those unfamiliar with the brand, Martin + Osa was opened in 2006 and targeted at 28- 40 year olds. While I had never made a purchased there, I have browsed through their clothes a few times. The announcement doesn't really come as a shock to me since I felt their clothes were overpriced. I also thought it was difficult for AE to get them off the ground since their target market was so different from the usual AE customer. It must have been a good move for the company as their shares went up after the announcement. What do you think, are you sad to hear that Martin + Osa is closing?
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I've never seen a store in Canada, but when I was in the US I liked their accessories. So I'm a little sad to see them go.
ReplyDeleteRather than sad, I'm excited. I'm gonna go to the one in my area and see if there are big sales! :D
ReplyDeleteAnd yeah, Martin + OSA seemed like a failure like Rue 26 or whatever Hollister's more upscale brand was. The clothes were nice though.